The mastermind behind Marty’s Minute, Marty Osborn always has his nose in a business book or his ears tuned into a new podcast. As Advoco’s resident business and leadership guru, Marty is responsible for strategic direction and business development at Advoco. He also helps ensure the success of client initiatives.


Marty has a vast understanding of the EAM industry and is keenly aware of the challenges faced by organizations in the pursuit to drive efficiency. He has built his career on relationships, and it is those relationships with others that continue to drive him today.


Marty was previously employed by Infor as the Senior Director of Industry Product Marketing for the EAM division. Working very closely with the development and executive team, Marty was the primary liaison for industry analysts and the company spokesperson for the EAM product strategy and vision. Marty holds a bachelor's degree from Clemson University.


A diehard Clemson Tiger fan, Marty spends his Saturdays in Death Valley setting up the ultimate tailgate. Marty and his wife, Lisa, live in Greenville, SC where you will find him on the Swamp Rabbit Trail on his bike or visiting local breweries. He also loves traveling to visit his daughter in Nashville, TN and his son in Charleston, SC. One of Marty’s greatest joys is sharing what he’s learning, and he’s looking forward to sharing all that with you through Marty’s Minute.





Here are a few blogs Marty is currently following: